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⚜Poitou-Charentes, France

Echire Dem-Sel (Salted) Butter (250g)

Echire Dem-Sel (Salted) Butter (250g)

Other · Cow Milk · Fresh, cultured · AOP

Raw cultured French butter with fine Atlantic sea salt.

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4.7(428 Google reviews)
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The Tasting

How it lands on the palate

Raw cow's milk salted butter from Échiré, France. AOP Charentes-Poitou, wooden-churn cultured. Buttery, hazelnut finish. Order online.

Echire Dem-Sel (Salted) Butter (250g) tasting profile
Deep Dive

A closer look

This is Échiré Demi-Sel, the salted version of the raw cow's milk butter from the village of Échiré in Poitou-Charentes, France. It carries the Charentes-Poitou AOP, which locks in where the cream comes from and how the butter is made. What sets Échiré apart is the wooden barrel churn, an old-school method almost nobody uses anymore, and the raw cultured cream that goes into it. That gives you the highest tier of butterfat you can get in a European butter, and a real cultured tang under all that richness.

The demi-sel version is finished with a light sprinkle of fine sea salt from the Atlantic coast, just enough that you feel it in the finish without covering up the cream. Dense and silky when it comes out of the fridge, it softens into something spreadable within a few minutes on the counter. You get a hazelnut brown-butter note through the middle from the wooden churn, and a long, buttery finish that coats the palate.

This is butter you eat as an ingredient, not just a spread. A thick smear on a baguette with radishes is the traditional move at the source, and once you've had it that way it is hard to go back.

The Tasting Notes

Texture

Dense and silky at fridge temperature, spreadable within a few minutes on the counter. Cuts clean off the bar with a wet, glossy face, no weeping.

Intensity

A real cultured-butter flavor with the salt sitting just above the cream. Not a background butter, this one has opinions about what you spread it on.

Finish

Long, buttery finish that coats the palate — the cultured tang and fine salt hang on for 20 or 30 seconds after the fat has melted away.

Lactic

Deeply lactic, the whole point. Fresh cream, cultured yogurty tang, a light sweetness underneath from the high butterfat.

Nutty

A gentle brown-butter note runs through the middle, hazelnutty and warm, from the wooden-churn culturing.

Earthy

Very little earthiness. A whisper of pasture-fed grassiness on the finish, nothing barnyardy.

Spicy

No heat. The salt registers as clean saline, not peppery bite.

The Rind

None rind

No rind. The butter is sold as a foil-wrapped bar with a fine sprinkle of sea salt visible on the surface.

PasteurizationRaw
The Pairing

What to pour. What to put alongside.

Échiré Beurre Demi-Sel stands on its own, but the right partners turn a wedge into a moment. Regional pairings first — they were built for each other.

Wine glass — The Sip
The Sip

Champagne · Sancerre · Muscadet · Sauternes

  • Champagne
  • Sancerre
  • Muscadet
  • Sauternes

The cultured tang and salt love bubbles and bright dry whites from the same corner of France. A late-harvest Sauternes at the end of a meal turns a piece of buttered baguette into dessert.

Fresh fruit — The Bite
The Bite

French radishes · Bartlett pears · Fresh figs

  • French radishes
  • Bartlett pears
  • Fresh figs

The classic French treatment is radishes and baguette with a thick smear of the butter, letting the salt and cultured cream carry the plate. Honey and figs pull out the sweeter cream notes for a dessert board.

Honey — The Sweet
The Sweet

Fleur de sel · Acacia honey · Sourdough baguette

  • Fleur de sel
  • Acacia honey
  • Sourdough baguette
Top Recipe

Radishes with butter and fleur de sel

Reviews

What our customers say

Real reviews from The Cheese Store of Beverly Hills Google Business Profile. Curated by Dom and his team since 1967.

4.7
★★★★★
Based on 428 verified Google reviews
G · Google Reviews
★★★★★

Top Italian and French cheeses, carefully selected

Domenico and his team are fantastic. I’m a chef and I often get my supplies from The Cheese Store — unique products, carefully selected, from top Italian and French cheeses to excellent local ones.

CT
Chef Tommaso
11 months ago · ✓ Google Local Guide · 66 reviews
★★★★★

Like wine tasting, but for cheese

Absolutely loved the cheese store! Everyone was super helpful and friendly. Lena helped us — she was very knowledgeable on all the cheeses: where they came from, what the region is like, what they are known for. It was like wine tasting for cheese.

A
Amandarina
4 months ago · ✓ Google Local Guide · 34 reviews
★★★★★

Excellent customer service on a shipped order

Ordered several cheeses from them and the wrong items were delivered. Contacted the store and they recognized the error and immediately sent the correct order the next day without any fuss. Really appreciate the promptness and professionalism.

SD
Stephen Duffy
2 months ago · ✓ Google Local Guide · 83 reviews
The Origin

From Échiré, France

Echire Dem-Sel (Salted) Butter (250g) origin map
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Meet the Maker

Échiré

Cooperative · Founded 1894, cooperative-owned for over a century · Échiré, Poitou-Charentes, France · Est. 1894

“A village cooperative that still churns cultured butter in century-old teak wood barattes, using milk from a tight radius of AOP-designated farms.”

Échiré comes out of a tiny village of the same name in Poitou-Charentes, western France, where the local dairy cooperative has been turning out cultured butter since 1894. The setup is almost stubbornly old-fashioned: milk from a tight ring of farms within a few kilometers of the creamery, delivered daily, cultured with lactic starters, then churned in century-old teak wood barattes — the same Normande-wood churns the cooperative has used for generations. Most industrial butter today is made in stainless steel continuous churns in a matter of minutes. Échiré still does it in batches, the slow way, and you can taste the difference in the cultured tang and the way it melts.

The milk itself is the other half of the story. Poitou-Charentes sits on limestone soils, and the pastures around the Sèvre Niortaise river give the cream a particular minerality and a deep yellow color in spring. The cooperative is small — a few dozen farms — and the butter carries an AOP (Beurre Charentes-Poitou) designation that locks in the geography, the breed mix, and the churning method. It's the butter you'll see on the table at the Élysée Palace, at Fauchon, at three-star kitchens across France and Japan. Demi-sel — lightly salted — is the everyday format, salted with fleur de sel and meant for bread, radishes, and finishing.

These guys nailed it more than a century ago and have refused to modernize the part that matters. Right in the sweet spot between farmhouse and luxury.
The Signature

Slow batch-churning of lactically cultured cream in traditional teak wood barattes, the same method used since 1894.

Ready when you are

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Carefully packaged and shipped from our Beverly Hills shop.

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