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Tuscany, Italy

De'Magi Avarizia

De'Magi Avarizia

Washed-Rind · Cow & Buffalo Milk

A Tuscan washed rind: pungent to smell, buttery and supple to taste.

Say it like a localdeh/MAH/jee/ah/vah/REE/tsyahThe z sounds like 'ts,' not 'z.'
4.7(428 Google reviews)
Hand-cut to orderCold-ship 2-day overnight
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The Tasting

How it lands on the palate

Tuscan washed-rind cheese from De'Magi, made with cow and buffalo milk. Pungent rind, buttery paste, a richer answer to Taleggio.

De'Magi Avarizia tasting profile
Deep Dive

A closer look

Avarizia is a washed-rind cow and buffalo milk cheese from De'Magi in Castiglion Fiorentino, Tuscany. The recipe uses less salt than most washed rinds, which lets the buffalo milk push through on the palate.

The rind is reddish, moist, and a little sticky, the kind that tells you the cheese has been properly tended in the cave. Under it the paste is straw-colored, semi-soft, and supple, with a buttery consistency that holds together under the knife but gives way the second it warms up. The nose is pungent, classic washed-rind territory, all mushroomy and earthy. The palate is rounder than the aroma suggests, with the buffalo cream lending a richness that softens the funk and the lower-salt approach keeping things from getting sharp. It's a good answer for someone who likes Taleggio but wants something with a little more cream behind it.

This is a serious washed-rind cheese with a velvet glove on it, intense where it needs to be, gentle where it counts.

The Tasting Notes

Texture

Semi-soft and supple with a buttery give under the knife. The paste is smooth and sticky, straw-colored, with a moist reddish rind that holds it all together.

Intensity

Pungent on the nose, classic washed-rind territory, but the palate is rounder than the aroma suggests. The cow and buffalo blend lends a richness that softens the funk.

Finish

Lingers with a savory, slightly salty pull that holds on the palate well past the swallow. The buffalo cream keeps the finish from getting sharp.

Lactic

Buttery and creamy through the middle, the buffalo milk pushing a rich dairy sweetness behind the washed-rind aromatics.

Nutty

A quiet brown-butter note threads through the paste, but nuttiness takes a back seat to the lactic richness and earthy rind.

Earthy

Mushroomy and a touch barnyardy from the brine-washed rind, with that wet-cellar pull you expect from a proper washed rind.

Spicy

A gentle savory edge on the back of the palate, no real heat or pepper, just the natural lift from the rind cultures.

The Rind

Washed rind

The reddish, sticky washed rind carries most of the cheese's funk, mushroomy and aromatic, brining the paste with a salty, earthy edge.

The Pairing

What to pour. What to put alongside.

Avarizia stands on its own, but the right partners turn a wedge into a moment. Regional pairings first — they were built for each other.

Wine glass — The Sip
The Sip

Lambrusco · Trebbiano · Belgian Dubbel · Champagne

  • Lambrusco
  • Trebbiano
  • Belgian Dubbel
  • Champagne

A lightly sparkling red like Lambrusco cuts the buttery paste and refreshes between bites. Trebbiano keeps things local, and a Belgian Dubbel echoes the earthy rind without competing with it.

Fresh fruit — The Bite
The Bite

Bartlett pears · Fresh figs · Honeycrisp apples

  • Bartlett pears
  • Fresh figs
  • Honeycrisp apples

The pungent washed rind wants something sweet and bright alongside it. Soft pears and figs lean into the creamy paste; a drizzle of acacia honey balances the salty, earthy edge.

Honey — The Sweet
The Sweet

Acacia honey · Fig jam · Mostarda di Cremona

  • Acacia honey
  • Fig jam
  • Mostarda di Cremona
Reviews

What our customers say

Real reviews from The Cheese Store of Beverly Hills Google Business Profile. Curated by Dom and his team since 1967.

4.7
★★★★★
Based on 428 verified Google reviews
G · Google Reviews
★★★★★

Top Italian and French cheeses, carefully selected

Domenico and his team are fantastic. I’m a chef and I often get my supplies from The Cheese Store — unique products, carefully selected, from top Italian and French cheeses to excellent local ones.

CT
Chef Tommaso
11 months ago · ✓ Google Local Guide · 66 reviews
★★★★★

Like wine tasting, but for cheese

Absolutely loved the cheese store! Everyone was super helpful and friendly. Lena helped us — she was very knowledgeable on all the cheeses: where they came from, what the region is like, what they are known for. It was like wine tasting for cheese.

A
Amandarina
4 months ago · ✓ Google Local Guide · 34 reviews
★★★★★

Excellent customer service on a shipped order

Ordered several cheeses from them and the wrong items were delivered. Contacted the store and they recognized the error and immediately sent the correct order the next day without any fuss. Really appreciate the promptness and professionalism.

SD
Stephen Duffy
2 months ago · ✓ Google Local Guide · 83 reviews
The Origin

From Castiglion Fiorentino, Italy

De'Magi Avarizia origin map
D
Meet the Maker

De'Magi

Artisan · Founded by affineur Andrea Magi · Castiglion Fiorentino, Tuscany, Italy

“De'Magi is an affineur operation — Andrea Magi sources young wheels from trusted Italian producers and finishes them in his own Tuscan cellars with wine soaks, herb and pollen treatments, and extended cave aging.”

De'Magi is the affineur house of Andrea Magi, working out of Castiglion Fiorentino in the Tuscan province of Arezzo. Andrea isn't a farmer-cheesemaker in the classical sense — he's an affinatore, a maturing specialist who sources young wheels from trusted producers across Italy and finishes them in his own cellars, where curing rooms, herb baths, wine soaks, and timed flips turn good cheese into something with his name on it.

The range tells the story. Briacacio a Vino gets buried in panbriacone curd and raisin must until the rind blushes purple. Buhaiolo is a Tuscan pecorino drilled and dressed with wild fennel pollen and flower. Avarizia is a low-salt washed rind of cow and buffalo milk, sticky and pungent. Antani is a cow's milk wheel cave-aged at least six months until it picks up butter, nuts, and flowers. La Dama Sagrada is the goat's milk wheel; La Regina the Queen pulls in cow and sheep robiola from the Langhe. The Gorgonzola Dolce DOP and the Taleggio PDO Green Label are bought-in classics finished under Andrea's care — his Taleggio is matured longer than the standard release, which is why it carries the green label and shows up on Dom's counter at all.

This is provenance-by-curation: Andrea picks his producers, then earns the cheese the rest of the way in the cellar. Dom calls him a dear friend, and the green-label Taleggio is on the counter specifically because it comes from Andrea's caves. Right in the sweet spot for a Tuscan affineur — wine, pollen, washed rinds, and a maturing room that does the heavy lifting.
The Signature

Cellar affinage in Castiglion Fiorentino — wine-and-must burial for Briacacio, fennel-pollen drilling for Buhaiolo, and extended cave maturation for the green-label Taleggio and Antani.

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